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Australia Imposes Digital Advertising Levy to Push Tech Deals with Local News

  • Australia introduced a digital advertising levy targeting major tech platforms with over AUD 250 million in domestic ad revenue.
  • The levy rate is reported at 2.25% to 2.75% on digital advertising revenue.
  • Platforms can avoid or reduce the levy by signing commercial agreements with Australian news organizations.
  • Spending on deals with local publishers can offset levy liability, with greater incentives for agreements with small and medium-sized outlets.

Source: 1stopvat.com

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.



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