- Foreign companies participating in the Milano Cortina 2026 Winter Olympics face complex Italian and EU VAT obligations.
- VAT registration in Italy is mandatory for all foreign entities engaging in taxable activities related to the Olympics, with no minimum threshold.
- Non-EU companies must appoint a fiscal representative in Italy, who is jointly liable for VAT compliance.
- Sponsorship and advertising activities may be subject to Italian VAT, depending on the nature of the service and the place of supply rules.
Source: globalvatcompliance.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
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