Lawmakers in the European Parliament voted 544-18 to approve the adoption of new proposed rules requiring companies to substantiate and verify their environmental claims and labels, aimed at protecting consumers from greenwashing.
The new rules form Parliament’s negotiating position on the EU Commission’s proposed “Directive on Green Claims” released in March 2023. The Commission said that the new rules were meant to address a need for reliable and verifiable information for consumers, highlighted by its recent study that found that more than half of green claims by companies in the EU were vague or misleading, and 40% were completely unsubstantiated.
Source ESGtoday
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