- UK government will cut VAT on eligible attractions and children’s meals from 20% to 5% from 25 June to 1 September 2026.
- The “Great British Summer Savings” scheme covers theme parks, zoos, museums, cinemas, soft play centres, wildlife parks, amusement parks, and some children’s tickets.
- The policy aims to ease household budgets, boost summer visitor numbers, and support the visitor economy.
- Government expects businesses to pass the savings on to customers; the measure is projected to cost about £300m and be funded via tax changes for multinationals.
- Merlin Entertainments says it will lower ticket and children’s meal prices, while many already VAT-exempt non-profit cultural venues are excluded.
Source: attractionsmanagement.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
