- The ECGT Directive (EU) 2024/825, effective from 27 September 2026, aims to prevent misleading environmental claims and greenwashing in the EU.
- It requires businesses to substantiate environmental claims, bans vague or unverified green labels, and expands prohibited unfair commercial practices.
- UK businesses selling to or marketing in the EU must ensure all sustainability claims are specific, evidence-based, and transparent.
- The UK already has similar regulations, including the CMA Green Claims Code, DMCCA 2024, and oversight by the ASA and CAP, requiring truthful and substantiated environmental claims.
Source: menzies.co.uk
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
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