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VATupdate Newsletter Week 39 2025

PINS

I recently heard about a study where 107 married couples were given a voodoo doll that represented their spouse. Every evening, for 21 days, they could stick pins in the doll to show how annoyed they felt. Some nights the dolls stayed untouched. Other nights they looked like hedgehogs.

Sound familiar? Who wouldn’t want a doll like that for colleagues. Or maybe even for a VAT inspector? Explaining VAT rules can sometimes feel just as frustrating. But the study didn’t stop there.

The scientists also measured the participants’ blood sugar levels. And here’s the twist: when glucose was lower, more pins went into the doll. In other words, the irritation wasn’t always about the marriage itself. Sometimes it was just about whether someone had had enough to eat.

So, what looks like a relationship problem may actually be a snack problem. The surface behaviour (pins in dolls, snappy remarks) depends on underlying conditions (glucose levels, energy in the tank).

VAT works the same way. On the surface, a transaction may look straightforward: a service provided, a good delivered, a fee charged. But the treatment depends on underlying conditions. Where is the customer located? What is their VAT status? Is it exempt, a deemed supply, an intra-Community transaction? Just as blood sugar quietly shapes a spouse’s mood, these hidden facts quietly shape the VAT outcome.

Businesses sometimes assume the pin count tells the whole story: “We charged VAT, so it must be correct.” Or: “We charged VAT, the Tax Authorities get what they deserve, so what if the invoice is wrong?” But without checking the hidden factors, you may be sticking pins in the wrong place. And unlike the couples in the study, you don’t get a new doll at the end of the month.

So, whether in marriage or in VAT, don’t judge the surface too quickly. Look at what’s fuelling it underneath. Sometimes the best cure for an angry spouse (or a tax inspector) is a sandwich. And the best cure for a messy VAT treatment is a closer look at the facts and circumstances.

After all, VAT may be simple… unless it isn’t. So next time you give a VAT presentation or host an audit, put some snacks on the table. If the sugar levels go up, maybe the enjoyment of VAT will too.

And if you’d like something sweet on VAT every day, follow us on www.vatupdate.com

If you have any comments, questions, or ideas that you want to share with us, please send us an email at [email protected] or leave a comment under the posts of this newsletter on LinkedIn.


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