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Navigating New VAT Rules for Online Events in Germany: What Providers Need to Know

  • German Ministry of Finance announces new VAT guidelines for online events starting in July 2024
  • Changes affect VAT treatment and place of supply for digital services
  • Pre-produced content classified as electronically supplied services, not eligible for VAT exemptions
  • Live streaming services, including hybrid events, may qualify for VAT exemptions or reductions
  • Place of supply now determined by participant’s location, requiring foreign providers to account for VAT in Germany
  • Combination services treated as single service subject to standard VAT rate
  • Providers must ensure compliance with new rules to avoid non-compliance issues
  • Updated VAT guidelines provide clarity but introduce new compliance challenges for online event providers
  • Providers should review offerings and prepare for new regulations effective July 2024.


Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.


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