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Amazon FBA vs. FBM

  • Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) are two pivotal fulfillment methods available to sellers on the Amazon platform.
  • FBA offers hassle-free fulfillment with benefits like customer trust and Prime eligibility, but incurs higher fees and limits control over inventory and branding.
  • On the other hand, FBM gives sellers greater control over fulfillment but requires more responsibility and may have limitations in customer trust and Prime eligibility.
  • The choice between the two depends on factors like product volume and size, business model, cost considerations, and market expansion goals.
  • Understanding the nuances of these methods can help sellers make informed decisions aligned with their business strategy.

Source VATai


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