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Comments on ECJ C-505/22: A welcome gift upon taking out a magazine subscription does not constitute a delivery of goods free of charge

  • The EU Court of Justice has ruled that Deco’s provision of a welcome gift, such as a tablet or smartphone, to customers taking out a magazine subscription is considered an additional service and falls under the concept of “supply of goods for consideration.”
  • This means that it is a secondary performance to the main performance of supplying magazines and is subject to VAT.
  • The ruling came after an audit by Portuguese tax authorities found that Deco had not included the value of the gifts in their invoices and owed €3.5 million in VAT.

Source Taxlive

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