In the inquiry at hand, ALFA, a retail company, seeks clarification on the VAT treatment of vouchers issued as part of their promotional activities. The vouchers are given to customers based on a minimum or maximum spending threshold or without any threshold. Specifically, for every 15 euros spent, ALFA issues a “shopping voucher” with a specific value.
According to the response to inquiry No. 341 issued by the Italian Revenue Agency on June 5, 2023, vouchers are not subject to the voucher regulations since they essentially provide a reduction in the purchase price. The Agency clarified that these vouchers grant the holder the right to obtain a discount, either in a specified percentage or fixed amount, on the selling price of specific products or a range of goods identified only at the time of the subsequent purchase.
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