Most U.S. consumers use online marketplaces, commonly referred to as platforms, for their shopping needs. In 2022, over 75 million U.S. households are expected to subscribe to Amazon Prime, and sales through Amazon—the largest platform in the U.S.—are anticipated to exceed USD 162 billion. Over a billion users visit the Facebook Marketplace platform each month. Consumer demand driven by COVID-19 pandemic lockdowns, the development of novel products and methods of delivery, and increased global connectivity have led to the growth in new international marketplace platforms, which now may have sales in the U.S.
Source BDO
