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Poland announces consultation period for regulations on premium to be imposed on advertising activity

On 2 February 2021, the Polish Government issued a draft of the Act on additional revenues of the National Health Fund, the National Monuments Protection Fund and the establishment of the Fund for Supporting Culture and National Heritage in the Media (the Bill).

The objective of the Bill is to generate additional funds to address the long-term health, economic and social consequences of the COVID-19 pandemic. The source of the funds will be revenue from a premium imposed on online advertising and traditional media.

The online advertising premium rate will be 5%. It will apply to advertisers whose global revenues reach €750 million and revenues from online advertising in Poland of €5 million.

Comments on the proposed legislation can be submitted to the following address: [email protected]. Comments must be submitted by 16 February 2021.

Source EY

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