In re Harmilap Media (P) Ltd. (GST AAR Uttarakhand)
(a) applicability of GST rate on selling of space/ time for advertisement in print media in case of advertising companies;
Selling of space for advertisement in print media by advertising company/ agency shall attract GST @ 5% [2.5% CGST + 2.5% SGST] in case of advertising companies/ agencies in all cases. However Volume incentives/ value incentives are part of commission and cannot be treated as sale of space in print media and therefore incentive will be charged @ 18%.
Source Taxguru
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