France Cracks Down on Chinese E-Commerce Giants with Fines and Regulations

French institutions and business groups are addressing challenges from Chinese e-commerce platforms like Shein and Temu that have captured significant domestic market share
The European Parliament adopted measures including a 2 EUR fixed fee on parcels from outside the EU and abolishing customs duty exemption for shipments under 150 EUR value
France passed Anti-Fast Fashion Law to combat environmental and business impacts, with authorities finding over 66% of products from these platforms are unsafe or non-compliant
French regulators fined Shein 40 million EUR in July 2025 through the General Directorate for Competition, Consumer Affairs, and Fraud Control
Despite controversies, Temu, Shein, and AliExpress rank third, eighth, and eleventh respectively in France by monthly visitors, prompting calls for stronger action including potential domain delisting

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.