Influencers and bloggers

• More and more Norwegian companies are using influencers and bloggers for product marketing, with many receiving goods from foreign companies in exchange for advertising.
• If the received product is conditional on a consideration, such as an advertising service, output VAT must be settled on the market value of the item.
• The company sending products for marketing as a gift must calculate Norwegian output VAT on the product, as it is considered a taxable service.
• VAT on gifts must be booked within 15 working days of withdrawal, and if an agreement has been made between the influencer/blogger and the company, it may be assessed as an employee-employer relationship if the payment or value of products exceeds NOK 1,000 per year.
• Payment or receipt of products for advertising is taxable income for influencers and bloggers.

Source Timevat

---

---