- The CJEU ruled that the sale of in-game “gold” is subject to VAT and does not qualify for the financial services exemption under Article 135(1)(e) of the EU VAT Directive.
- In-game gold is not considered legal tender or a virtual currency for VAT exemption purposes, as it is only usable within the game and not accepted as payment outside it.
- The CJEU also found that in-game gold does not qualify as a multi-purpose voucher under the VAT Directive.
- The taxable value for VAT purposes is the total consideration received from the sale of in-game gold, not just the margin between purchase and sale prices.
Source: kpmg.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
Latest Posts in "European Union"
- ECJ: VAT Applies to Transfer Pricing Adjustments and Proof Requirements for Input Tax Deduction
- EU VAT and Customs Fraud Surge Prompts Tougher Enforcement and Regulatory Overhaul in 2026
- Reduced VAT Rate for Sudoku Magazines: ECJ Ruling C-375/24, Keesing Deutschland, August 2025
- EU Unveils Guidance to Boost Customs-Business Cooperation Against Illicit Trade and Organised Crime
- ECJ Reviews Groundbreaking EGC Ruling on Timing of Input VAT Deduction: Legal Uncertainty Remains
