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VAT Invoice Data: 2026 Spring Festival Holiday Sees Booming, Innovative, and Green Consumer Market

  • During the 2026 Spring Festival holiday, daily sales revenue in consumer-related industries increased by 13.7% year-on-year, with strong market activity and notable highlights.
  • Smart and green consumer products saw significant growth, with home appliance sales up 19% and vehicle charging sales up 163.9%, driven by policies like trade-in incentives and prize invoices.
  • Tourism and cultural consumption surged, with tourism-related services up 39.6%, ice and snow tourism in northern provinces up 62.4%, and Hainan scenic area services up 70.9%; digital culture and arts venue sales also saw large increases.
  • Restaurant and retail consumption boomed, with catering income up 31.2%, especially in family banquets and local snacks, and department store retail up 39.3%.
  • The strong growth was attributed to the extended holiday, effective trade-in policies, and prize invoice pilots, reflecting the vitality and potential of China’s consumer market.

Source: chinatax.gov.cn

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.



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