- Social content creators (influencers) are exempt from additional income tax withholding on advertising payments if they meet certain conditions, such as receiving payments through a Turkish bank account.
- Banks must withhold 15% income tax on earnings deposited into these accounts, but companies making advertising payments to influencers do not make further tax withholdings.
- Advertising services provided by influencers are exempt from VAT (KDV); no VAT is calculated on these payments.
- If influencers provide services outside the scope of advertising, those services may be subject to VAT.
Source: alomaliye.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
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