- The economic role of social media influencers has grown significantly in Switzerland and globally.
- Influencers are individuals with large social media followings who can impact opinions and decisions.
- Influencers often turn hobbies into structured, commercially successful businesses with tax and social security implications.
- Influencers in Switzerland may need to register for VAT if they are self-employed and focused on generating income long-term.
- The VAT registration requirement applies if annual revenues from services in Switzerland and abroad reach at least CHF 100,000.
- Services provided abroad are considered if they would be taxable in Switzerland.
- Non-compliance with VAT obligations can lead to criminal proceedings and retroactive VAT payments with interest.
Source: taxathand.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
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