Missouri has officially enacted a state sales and use tax exemption for diapers, feminine hygiene products, and incontinence products, marking a significant step in reducing the so-called “pink tax” on essential hygiene items.
Key Highlights from the Legislation
- Effective Date: August 28, 2025
- Covered Products:
- Diapers: Includes those used by infants, toddlers, and individuals with bladder or bowel control issues.
- Feminine Hygiene Products: Tampons, pads, liners, menstrual cups, and similar items.
- Incontinence Products: Items designed for urinary incontinence management.
️ Legislative Context
- The exemption was part of a broader tax reform package signed into law by Governor Mike Kehoe in July 2025.
- The law also includes the elimination of income tax on individuals’ capital gains, making it one of the most sweeping tax changes in Missouri’s recent history.
Implications
- Consumers will see reduced costs on these essential items at the state level.
- Municipal sales taxes may still apply, depending on local jurisdictions.
- Missouri joins a growing number of states aiming to make hygiene products more affordable and accessible.
Source
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