Ireland’s VAT Guidelines for Social Media Influencers: Standard Rules and Compliance Requirements

• Irish Tax and Customs Agency released VAT guidelines for social media influencers
• Guidelines clarify taxability rules, revenue sources, and VAT application
• Influencers must follow standard VAT rules, no special rules for them
• Influencers must register for VAT if they exceed the registration threshold
• Standard VAT rate of 23 percent applies to influencer services
• Proper business records must be maintained by influencers
• Barter transactions are subject to VAT based on market value
• Different rules apply for B2C and B2B transactions, and EU vs non-EU services
• Influencers should review guidelines to determine VAT registration and compliance needs

Source: vatabout.com

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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