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Consumer Watchdog Uncovers Price Manipulation by Eateries Ahead of VAT Reduction in Fiji

  • Consumer Council of Fiji reports unjustified price increases by some eateries before VAT reduction
  • VAT set to drop from 15 percent to 12.5 percent on August 1, 2025
  • Evidence found of businesses raising prices to offset tax cut
  • 530 market surveillances conducted before and after 2025-2026 National Budget announcement
  • Some food establishments inflated prices, undermining policy’s financial relief goal
  • Examples include price increases in fast-food curry meal, restaurant meals, pizza, and chicken pie
  • CEO Seema Shandil calls it strategic manipulation of pricing
  • Behaviour seen as unethical and sabotaging government’s policy intent
  • Consumer Council urges businesses to act responsibly and pass on VAT reduction benefits
  • Emphasizes importance of fair treatment of consumers for maintaining trust and market integrity

Source: fijitimes.com.fj

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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