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Navigating VAT Challenges: Event Ticket Bundles and the Photo Booklet Conundrum

  • Event organisers face VAT challenges when bundling tickets with photo booklets.
  • The VAT treatment depends on whether it is considered one supply or two.
  • Event admission is standard-rated at 20 percent.
  • Photo booklets may qualify for zero-rating if they meet specific criteria.
  • HMRC often views bundled items as a single standard-rated supply.
  • Booklets not available separately are more likely to be standard-rated.
  • To avoid VAT risk, offer separate pricing or treat the bundle as standard-rated.

Source: deeksvat.co.uk

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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