- UK Tribunal confirms VAT exemption for intermediary lead generation services
- Case involved an online service provider connecting clients with financial advisers
- Provider charged a fee for successful referrals and claimed VAT exemption
- HMRC rejected the VAT refund request, leading to an appeal
- Tribunal found lead generation services qualified as intermediary services
- Taxpayer’s role was specific and transactional, not just promotional
- Tribunal ruled services met requirements for intermediary status
- Services qualified for VAT exemption under UK VAT rules
- Ruling clarifies distinction between taxable advertising and VAT-exempt intermediary services in financial referrals
Source: globalvatcompliance.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
