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VAT Exemption for BNPL Services Including Acquiring and Functional Tech and Marketing Services

  • Technological and marketing services do not have a predominant role.
  • VAT exemption applies to complex services in the “buy now pay later” sector.
  • This includes acquiring services and some technological and marketing services.
  • The Italian Revenue Agency clarified this in response to a query on June 10, 2025.
  • The case involves a company in the sector offering deferred payment options to consumers.
  • The company provides a platform for customers to pay in installments.
  • Merchants benefit from this service.

Source: eutekne.info

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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