UK VAT Ruling: Marketing’s Impact on VAT Rate for Food Products – A Case Study

• UK VAT Ruling on Food Products Marketing
• GBN appealed HMRC decision on VAT for food products
• FTT ruled in favor of GBN
• Ruling determines what can be considered a sports drink
• GBN imports and distributes vegan food supplements
• HMRC declined request for VAT repayment
• FTT analyzed Sunwarrior products to determine classification
• Products marketed as superfoods or enhancing physical performance
• Two products zero-rated, one subject to standard VAT rate
• Marketing approach crucial in determining product classification

Source: vatabout.com

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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