New York Court Upholds Taxable Information Service Ruling for Advertising Effectiveness Measurement Service

• New York Appellate Court upheld decision that taxpayer’s service of measuring advertising campaign effectiveness is taxable
• Classifying taxable and nontaxable services is not clear-cut
• Aprio’s SALT team can help determine tax obligations and draft binding ruling requests
• Taxpayer provided AdIndex service using proprietary tracking software and consumer surveys
• MarketNorms database used for benchmarking and offered as separate service
• New York taxes information services, including collecting and analyzing information
• Court upheld decision that Taxpayer’s services were taxable information services, not consulting services

Source: aprio.com

Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.

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