Social media companies like Meta are facing VAT charges in Italy for undercharged VAT dating back to 2015-2021, as the tax authority sees the exchange of user data for platform access as barter transactions. The move to increase tax revenue from big international companies and the evolving competition sphere are driving this. Additionally, a UK competition case against Facebook could potentially change VAT dynamics by arguing that users’ data is undervalued and should be compensated for.
Source abmagazine
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