X was a partnership between an entrepreneurial fund and two foundations for the implementation of a one-off public campaign. The aim was to raise funds to support Tilburg catering entrepreneurs who were confronted with a mandatory closure of their catering establishments during the Corona pandemic. X sold t-shirts, hoodies and bags printed with images of approximately 150 Tilburg catering establishments. Customers could order these products, printed with a catering establishment of their choice, via a website.
Source: futd.nl
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