Cooperation with an influencer can be barter

• Marketing agreements require attention to both legal and tax considerations.
• Barter, which is commonly used in influencer marketing, involves the exchange of goods or services and has tax consequences.
• The client must document barter with a VAT invoice, even if the influencer does not run a business.
• The transfer of goods to an influencer for promotional purposes creates a tax obligation on the part of the client.
• If the influencer runs a business, they will issue an invoice for advertising services.
• If not, there will be no VAT charged.
• Regardless of the model of cooperation used, it is important to consider the tax consequences and reporting obligations.

Source MDDP

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