There has been a significant shift in global consumer shopping trends over the last few years, with an intentional and noticeable swing toward online shopping and e-commerce. The ease by which consumers can complete e-commerce transactions with their mobile, tablet or laptop devices makes it an attractive sales channel when compared to its brick-and-mortar store counterparts. Coupled with the impact of the COVID-19 pandemic and restrictions imposed against free movement, online shopping has become the preferred shopping option for billions of consumers globally.
Source Baker & McKenzie
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