This case concerns the extent to which the taxpayers can recover input tax incurred on certain advertising services received from Google. The taxpayers are both well-known sofa retailers. The FTT notes that they do sell other furniture but both taxpayers predominantly sell sofas. The difference between the taxpayers is that Sofology Ltd (Sofology) only started selling online at the very end of the assessment period. DFS Furniture Company Ltd (DFS) sold sofas in-store, by telephone and online throughout the period.
Source KPMG
