Electronic interfaces, platforms and marketplaces form a key layer in the digital infrastructure behind e-commerce, serving as gatekeepers between consumers and producers of digital content or digitally sold products.
These gatekeepers offer third-party companies access to a global market by providing their own infrastructure. It is therefore not surprising that their growth is often driven by a strong influx of third-party companies, which can expand internationally with their products and content without having to build their own technological infrastructure.
An increasing number of online retailers use such platforms for their e-commerce businesses, which has made these platforms an integral part of compliance procedures.
Source Techcrunch.com
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