Expanding your eCommerce to Europe and entering into the EU could be a great opportunity for online sellers. Your business will reach millions of additional new customers across the continent adding and diversifying your revenue streams.
e-Shoppers are now looking for products offered not only in their home country but from other countries within the EU and from outside the EU and overseas. This shows the importance and potential of cross-border online businesses who have experienced a steady growth during the last 5 years. Cross-border sellers from within the EU have increased their sales almost a 30% and non-EU and overseas sellers have almost double their figures (1).
Nevertheless, great opportunities come with complex implications, being one of them the European VAT.