You can’t do anything important in your company without high-quality data, and most people suspect, deep down, that their data is not up-to-snuff. They do their best to clean up their data, install software to find errors automatically, and seek confirmation from external sources — efforts I call “the hidden data factory.” It is time-consuming, expensive work, and most of the time, it doesn’t go well.
Source: hbr.org
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