- Since January 2022, Meta ads in Ukraine are subject to VAT at the local rate for certain advertisers.
- This applies to advertisers in Ukraine who have not confirmed they are a legal entity/private entrepreneur and added a VAT ID.
- Advertisers can avoid Meta-charged VAT by adding their VAT ID in Payment settings and confirming their tax status.
- If VAT applies, it is added on top of ad charges and may cause billed amounts to exceed the billing threshold, though it won’t make the threshold reached faster.
- For manual payment methods, VAT is included when funding the account to calculate the available balance.
Source: facebook.com
Note that this post was (partially) written with the help of AI. It is always useful to review the original source material, and where needed to obtain (local) advice from a specialist.
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