One of the consumer’s favorite signs is “SALE”!
According to the psychology of discounts, certain pricing strategies motivate people to buy while others actually ruin your chances of conversion, but how much do you know about discounts from the retail perspective?
What are discounts?
Retail discounting is used to decrease the price of specific products for a set amount of time. Retailers usually run discounts to attract new customers, increase sales, and clear out old inventory.
Source JB Fiscal Consulting
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