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Why ITC not available on promotional products distributed FOC for sales promotion?

Promotional products/materials & marketing items which are distributed to their distributors/franchisee free of cost (“FOC”) by the assessee in promoting their brand & marketing their products can be considered as ‘inputs’ as defined in Section 2(59) of the Central Goods and Services Tax Act, 2017 (“CGST Act”). However, the GST paid on the same cannot be availed as Input Tax Credit (“ITC”) in view of the provisions of Section 17(2) and Section 17(5)(h) of the CGST Act.

Source: a2ztaxcorp.com

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