VAT Rules on Charity Advertising: New HMRC Brief

Following representations made by the Charity Tax Group to HMRC there has been an acceptance by HMRC that the application of the Zero Rate relief used by Charities of all types and sizes on Advertising costs can be widened. Technology has moved advertising offerings into ever more creative spaces in terms of how online adverts are able to “target” possible markets more effectively for their clients. The interpretation of the VAT regulations have been complex and therefore need to catch up. Thanks to the on-going work of the Charity Tax Group we’ve now got some published guidance to assist both advertising suppliers as well as charities keen to reduce irrecoverable VAT costs, at this most difficult of times for the sector.


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